One dedicated expert. Every Apple device in your office. Zero downtime, zero excuses. Trusted by executives, law firms, and private offices across Manhattan since 2007.
This is not a help desk. It is a private technology practice — by retainer, by referral, and built for the kind of client who already knows that the right specialist, available immediately, is worth more than any ticket queue will ever be.
Eighteen years of Apple infrastructure experience. Environments where downtime was never an option: executive offices, production studios, medical practices, and organizations whose names you'd recognize. Every engagement is led by a senior specialist who has already solved the problem you're about to describe.
Twenty Apple certifications across the team. Response within the hour — not the day. No junior technicians on senior problems. One dedicated point of contact who knows your network, your devices, and your name.
Six pillars of proactive care for your entire Apple ecosystem

Instant remote access to diagnose and resolve issues. Fast, secure, and efficient, without leaving your desk.
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Proactive diagnostics and monitoring to catch problems before they impact your workflow.
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Comprehensive backup solutions to keep your data safe, secure, and always recoverable.
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Design and maintain integrated Mac/Windows networks tailored to your business needs.
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Expert guidance on selecting the right Apple hardware and strategic procurement.
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A single dedicated expert who deeply understands your setup — not a random call center.
Learn more →All plans can be cancelled anytime. For larger projects, I offer an hourly rate.
Private Residence
Executive
Private Office
"Farshad saved me when my MacBook Pro died right before a huge presentation. He remoted in, diagnosed a corrupted system file, and had me back up in under 30 minutes. Absolute lifesaver."
"We switched our entire office from Windows to Mac, and Farshad handled the full migration seamlessly. Our team of 15 was up and running with zero downtime. Worth every penny."
"Having a dedicated Mac expert who actually knows my setup is incredible. No more explaining my situation every time. Farshad already knows exactly what I need."
When technology challenges threaten your productivity, NYC Mac Guru is here immediately to keep your systems reliable, secure, and efficient.