apple it concierge — est. 2007 ↗ — apple certified ↗

Where Apple Expertise and Manhattan Business Meet

One dedicated expert. Every Apple device in your office. Zero downtime, zero excuses — trusted by executives, law firms, and private offices across New York since 2007.

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environments we’ve kept running

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the practice

Not a vendor.
A private practice.

This is not a help desk. It is a private technology practice — by retainer, by referral, and built for the kind of client who already knows that the right specialist, available immediately, is worth more than any ticket queue will ever be.

01.

Senior-level, every engagement

No junior technicians on senior problems. Every engagement is led by a specialist who has already solved the problem you’re about to describe.
02.

One dedicated point of contact

A single expert who knows your network, your devices, and your name — not a random call center that makes you start from zero.
03.

Response within the hour

Average response under 15 minutes during business hours. Most remote issues fully resolved within 30 minutes of first contact.
04.

Twenty Apple certifications

Certified across macOS, iOS, hardware, and deployment — kept current with every Apple release cycle. See all 20 certifications →
05.

Built for homes and offices alike

From a single executive residence to a full production studio — nineteen years of Apple infrastructure in environments where downtime was never an option. Read the story →

our approach

From Tech Chaos to Calm, Considered Support

A concierge model built for people whose time is the most expensive thing in the room.

NYC Mac Guru — Apple technology specialists — new york city — est. 2007

Nineteen years of Apple infrastructure experience. Environments where downtime was never an option: executive offices, production studios, medical practices, and organizations whose names you’d recognize.

Response within the hour — not the day. One dedicated point of contact. When you call, you reach the person who understands your environment personally.

2007founded in nyc
2009first enterprise retainers
2012concierge model defined
2015fortune 500 era
today500+ clients · 20 certs

explore 19 years of mac history →

what we do

Comprehensive Apple Expertise. Six Pillars of Proactive Care.

[ remote desktop support ]

Instant, secure remote access

Diagnose and resolve issues in minutes — fast, encrypted, and efficient, without leaving your desk.

[ system health audits ]

Problems caught before they cost you

Proactive diagnostics and monitoring to catch issues before they ever impact your workflow.

[ backup & data protection ]

Your data, always recoverable

Comprehensive backup solutions that keep your data safe, secure, and verified — not assumed.

[ network architecture ]

Mac & Windows, one seamless network

Design and maintenance of integrated networks tailored to how your business actually works.

[ hardware consulting ]

The right hardware, sourced right

Expert guidance on selecting Apple hardware and strategic procurement — configured and delivered.

[ it concierge ]

A direct line to your own expert

A single dedicated specialist who deeply understands your setup — not a random call center.

investment

Your Level of Dedicated Counsel

All plans month-to-month, cancel anytime. For larger projects, an hourly rate is available.

[ private residence ]

The Reserve

$4,500/mo

1 in-person or remote session per month
Same-day response to urgent issues
Mac, iPhone & iPad all covered
Annual backup setup & verification
Quarterly device health report
Direct phone & text access, business hours

explore the reserve →

most retained

[ executive ]

The Principal

$6,000/mo

Everything in The Reserve
Up to 4 sessions per month, in-person or remote
60-minute guaranteed response, any time of day
All Apple devices — Mac, iPhone, iPad, Watch
Monthly written system health report
Cloud backup monitoring across all services
Priority scheduling, always seen this week

explore the principal →

[ private office ]

The Estate

$9,000/mo

Everything in The Principal
Unlimited sessions — no cap, no hourly clock
30-minute guaranteed response, 24 hours a day
All staff & office devices fully covered
Office Wi-Fi & network design and management
New hardware sourced, configured & delivered
Security audit, encryption & device hardening
Quarterly in-person review with action plan

explore the estate →

reviews

Loved by Clients Across NYC

★★★★★
“Farshad saved me when my MacBook Pro died right before a huge presentation. He remoted in, diagnosed a corrupted system file, and had me back up in under 30 minutes. Absolute lifesaver.”

Michael R.power user plan

★★★★★
“We switched our entire office from Windows to Mac, and Farshad handled the full migration seamlessly. Our team of 15 was up and running with zero downtime. Worth every penny.”

Sarah K.business plan

★★★★★
“Having a dedicated Mac expert who actually knows my setup is incredible. No more explaining my situation every time. Farshad already knows exactly what I need.”

David L.home user plan

know your mac

Your Mac’s Story, From Its Serial

Enter the serial number ( menu → About This Mac) and we’ll identify the exact model, when it was built, and where it stands today.

Mac acting strange? Run the 60-second “Is my Mac dying?” check →

Serial numbers identify hardware only — never you. We don’t store lookups.

faq

Frequently Asked Questions

What areas of New York City do you cover?

We serve all five boroughs of New York City, with a primary focus on Manhattan. Most issues are resolved remotely within minutes. For on-site visits, we cover Midtown, Downtown, the Upper East Side, Upper West Side, and surrounding areas. Contact us if you’re outside these areas — we’ll make it work.

Do you only support Mac, or also iPhone, iPad, and Apple Watch?

We support the entire Apple ecosystem — Mac, MacBook, iMac, Mac Pro, iPhone, iPad, Apple Watch, Apple TV, AirPods, and HomePod. We also handle mixed Mac/Windows network environments for businesses that use both platforms.

How fast is your response time?

Our average response time is under 15 minutes during business hours. Clients on the Principal and Estate plans get priority response with guaranteed same-hour acknowledgment. Most remote issues are fully resolved within 30 minutes of first contact.

Are your technicians Apple certified?

Yes. Our team holds 20 Apple certifications across macOS, iOS, hardware, and deployment technologies, kept current with every Apple product release cycle.

What’s the difference between your plans?

The Reserve plan is ideal for private residences and individual professionals — 1 session per month and same-day response. The Principal plan is designed for executives and small offices, with up to 4 sessions and 60-minute response any time of day. The Estate plan is our white-glove offering with unlimited sessions, 30-minute response 24/7, and full infrastructure management.

Can I cancel my plan anytime?

Absolutely. All plans are month-to-month with no contracts or cancellation fees. Cancel, upgrade, or downgrade at any time. We earn your business every month — that’s why we have a 99% client satisfaction rate.

How does remote support work?

We connect to your Mac via Apple’s built-in encrypted remote management tools. You see everything we do on your screen in real time. The connection is fully encrypted and we never store your credentials. After the session, you receive a written summary of what was found and fixed.

Do you offer one-time services without a monthly plan?

Yes. For larger projects like office network setup, full migration, or hardware deployment, we offer competitive hourly rates. Use the contact form to request a free consultation and quote.

ready when you are

Turn Mac Problems Into Business Results

Keep your technology flawless with a specialist who already knows your name.

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